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Sunday, Jun 16, 2019
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Changing a beer label that has already been approved can be challenging at times. You need to go through the TTB, the governing body that licenses beer packaging, and naturally, the TTB is also in charge if you want to change or revise something in your beer label.

But what can you do if you want to change a beer label that’s already been approved? It depends on certain factors. Whereas some changes don’t require the submission of a new COLA, major revisions may require you to undergo a process similar to the first time you applied for a label.

But before you go the TTB and apply for the label revision, consider reviewing the list of allowable revisions to approved labels. This list shows how you can revise your label without the need for obtaining a COLA from the TTB. For example, you may:

  • Delete non-mandatory label information, including text, illustrations, graphics;
  • Reposition any label information, including text, illustration and graphics, provided that the repositioning complies with placement requirements applicable to mandatory information;
  • Change the colors, shape, and proportionate size of labels. You may also change type size and font, and make the necessary changes to spellings, punctuation marks and abbreviations. These are all provided that all the mandatory information is readily legible.

For the complete list of allowable label changes without the need for submitting a new COLA application, follow this link.

However, you need to get a new COLA when you are changing the:

  • Class/type statement;
  • Brand name;
  • Mandatory address statement;
  • Actual bottler or importer.

You also need a new cola when you are adding:

  • New graphics/pictures/representations
  • New wording/phrases/text/certifications

If you still need to make changes, you can go through the process via COLAs Online. You need to register and follow the instructions for submitting the application.