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Thursday, May 23, 2019
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What is SEO in Digital Marketing?

SEO is always a fundamental aspect of digital marketing. In fact, you can say, a digital marketing campaign will be incomplete without a SEO strategy. The acronym for “Search Engine Optimization”, SEO is meant to optimize a site’s rank on search engines. In other words, SEO is vital for any business geared to create a strong presence on the search engines.

The digital marketing sphere features a cut-throat competition. When online users look for product or service online, they usually limit their searches to the first couple of pages of the search engines. Thus, if you want to attract the attention of your online target niche, you will have to make sure your website comes higher in the search engine ranks. And this is where you need SEO to leverage your site’s position on the top search engines.

SEO is crucial for your digital marketing campaign because of its laser-focused approach on enhancing the online presence of a website. Good online presence will automatically bring in a higher flow of traffic to your website that will invariably rake up your website rank.

It’s to note here SEO services by digital marketing comprises like foogleseo comprise of both on-page and off-page practices. On-page SEO is the one where you optimize various parts of your site and web pages to leverage your rank on search engines. Some of the most important on-page SEO tactics are – publication of quality content in your website, improvement of page-load speed and internal linking.

On the other hand, off-page SEO mostly focuses on improvement of your website domain via link building from other sites. For example, if you write as guest author in other blogs you can embed the link of your site in the posts that you write for that blog. This ways, the blog readers will see the link and reach to your site from that guest blog.